PT Distinction | Blog
PT Distinction
PowerfulFlexibleQuality

7 Ways to Get Online Clients

by Tim Saye | Jun 19, 2018


Online Personal Training is thriving and with many trainers aiming to reach the same audience it can seem daunting at first when you read all the advice on how to market your online training business to get new clients. Lead generation and conversion aren’t as difficult as they seem, however they require consistent investment, either time or money or both. With a little creativity and hard work, you can soon make your online fitness business a flourishing key player in the industry. Here are 7 slightly different ways to attract new clients to your online fitness venture.

#1. Master Your Welcome Email


Did you know that welcome emails generate a revenue 320% higher than promotional emails. Whether your readers download one of your lead magnets or they subscribe to your blog updates, they are more likely to open the welcome email they receive instantly after the transaction, then any future emails you may send them.

Focus on being extremely reader friendly in your wording, rather than using too many sales terms in your subject line and in the copy, but also introduce your business so they know what you do. The sender email address that appears on their email box and the timing of the email can also be crucial.

#2. Take Part in or Sponsor Community Events


Many businesses often overlook their own neighbours when generating leads. Your biggest supporters can be those who you know in your personal life. Your local community can be an excellent base to obtain your first online training clients.
To build your audience, you can start by volunteering to run a fitness class for the residents of the community. You can even sponsor free boot camps or yoga sessions once a month at the local park.

You can then use these opportunities to promote your online fitness services to the attendees. You can highlight the benefits of having a personal trainer in their corner to create their workouts and keep them accountable while they can be flexible with their training times and workout anywhere.

#3. Optimise Your Website for Search Engines


With the changing algorithm of many platforms like Facebook or Google, there are more reasons to optimise your fitness website for search engines than ever before. People who are already looking for your services can find you if you have this point nailed. You can hire a personal trainer marketing company to help your website rank high on Google if you have that kind of budget, or you can learn how to do it yourself.

SEO optimisation includes clever use of your niche specific keywords in all your personal trainer website content, from the headers, sub-headers, and the copy of the website, through URLs and metadata to hyperlinks and more. You can supplement your website marketing by using Google AdWords to create targeted, SEO-optimised paid ads to promote your business.

#4. Build Your Online Tribe on Social Media


There are over 2.6 billion social media users today and it’s estimated to grow rapidly in the next few years. This makes for an exceptionally large and highly-diverse customer base for your new online fitness business.

A great way to get prospect attention is to post engaging and entertaining posts on social media. Statistics show that 80% of brand audiences would prefer watching live-streamed videos than reading blogs. You could also share GIFs, links to blogs, info-graphics, and quizzes to interact with your prospects. Starting a Facebook group is also a great idea.

#5. Join the Speaker Line-Up at a University or Corporate Event


Depending on your niche, the millennial population could be the biggest market for your online fitness business. They are the ones who have the most hectic lives and start to realise they need to take better care of themselves and their fitness and health. Their busy work and family schedule may not allow fixed gym commitments but joining an online fitness community and working with an online personal trainer may be up their street more than of any other age groups.

To leverage this large market, you can consider hosting a talk on health and fitness at the local university or corporate offices. Lectures and one-on-one Q&A sessions will establish you as a thought leader and subject matter expert and will give you an opportunity to create a good first impression on prospects, build trust and encourage them to join your online community.

#6. Work with Industry Influencers


A great way to find a large client base for your business is to work with fitness influencers online. From posting interview videos to guest blogging for them (or asking them write for you), you can engage with them online in many ways.

Once you have an agreement from an influential fitness personality to work with you, feel free to use all avenues to put yourself in front of their audience. This can include mentioning or tagging them in relevant social media posts and blog articles. The key here is relevant and seek their approval in every instance because their image and reputation is on the line.

#7. Pay for a Press Release or a PR Campaign


If you have a big even coming up or a new service launch, it can be a good idea to issue a press release to make sure everybody who may be interested would see it.

Hiring a PR company to handle all public relations and work towards growing your brand awareness can save you a lot of time so you can focus on what you are best at. Designing killer training plans and helping your clients achieve their desired fitness goals.
June 2018
7 Ways to Get Online Clients
Successful Instagram Marketing for Online Personal Trainers
The Best Personal Trainer Marketing Companies for PTs
5 Ways to Get More Online Training Clients
May 2018
6 Tips for Writing a Converting Personal Trainer Bio
9 of the Best Booking Software for Personal Trainers
The Future of Online Fitness
GDPR for Personal Trainers
April 2018
PT Distinction Receives “Best of” Badges in the Personal Trainer Software Industry
How to be the best paid Trainer in Your gym
How to Stand out From BeachBody on Demand
How to Stay Productive and Have a Life when your Online Business Grows
March 2018
Easily Communicate with Clients, Past Clients and Prospects
Look Inside The PT Distinction Online Trainer University
This Months New Online Personal Training Exercises
The PT Distinction University is Live
What to do if your Challenges Aren't Converting
1-1 Online Personal Training Packages
3 Ways to Collect Reviews and Testimonials
February 2018
2 easy ways to get Online Clients if you Train People in Person
Hybrid - A Big Step to Online Personal Training
The Benefits of Being a Face To Face Trainer Before Going Online
A Simple way to Write an Effective Homepage
Big List of Online Training Exercises Added
Online Personal Training Exercises - Day 6
Todays New Exercises
New Exercises for Online Personal Training - Day 4
New Exercises Added Every Day - Day 3
New Exercises Every Day - Day 2
January 2018
New Exercises Added
Integrating Free Booking Software to PT Distinction
Linking My Fitness Pal to PT Distinction
The role of Automated Online Training in 2018
How to Reset your Email Integration
How to copy Sections of your Workouts
Integrating PT Distinction in to your Website
4 Simple Automated Emails That Will Dramatically Boost Your Online Sales
Jon Goodman - How to Catch a Lucky Break
December 2017
Free Trials that get Paying Clients on a Regular Basis
Tracking Your Clients Extra Activity
Happy Christmas
Odd Tweak That can Double Your Clients Adherence to Online Training
The easy way Successful Trainers can Start Online.
Demo: Custom iOS App Branding Since Apples Changes
Less is More Coaching for Amazing Results
The Advert Every Online Trainer Should Have
Why you Should Never use YouTube for Exercise Videos
November 2017
Bring back past Online Training Clients with Simple Follow Up
Facebook Ads for Online Trainers – Stage Two
Facebook Ads for Online Personal Trainers – Stage One
12 Steps to Rank Videos High on YouTube
Sample Programs – A great way to get 1-1 Online Clients
Video: Scheduling Programs and Editing Acute Variables
7 Tips if you Struggle to get Online Clients
List of New Exercises Added to PT Distinction
October 2017
The Power of PTD Groups for Individualised Coaching
The Power of Online Training Testimonials
Improvement to Exercise Search on PT Distinction
New Exercises Coming Soon.
Exercise Technique Coaching for Online Clients
Review - MyZone Vs Fitbit
Video: Communicate Easily with Clients on PT Distinction
Coaching Tools on PT Distinction
Create and Explain any Type of Program in Minutes
September 2017
Turning Prospects in to Long Term Clients (lessons from real life)
New Feature: Fitbit Integration
Demo Video: Online Group Training Done Properly
What Goes in to Great Group Online Training?
Changes to Adherence Percentages on PT Distinction
New Feature: MyZone Integration
How to Find any Exercise Quickly on PT Distinction
Advertising Checklist for Online Personal Trainers
Content that Brings you Online Personal Training Clients
August 2017
How many Online Personal Training Clients do you need?
Perfect Online Personal Training Packages and Prices
Live Q & A With Tim and Ash
New Exercises Added to PT Distinction
The New Instant Messenger
Video Check-ins to Easily Communicate with your Clients
The Online Personal Trainer Success Template
The Power of PTD Groups
July 2017
What to Automate when Training Bespoke Online Clients
3 Stages of an Online Fitness Business
You are the Product of the 5 People you Spend the most time with – A semi Alternative view.
The Online Personal Training Super System
How To Craft A Compelling Online Training Guarantee
Live Event - Online Personal Training Success
How to Get Started and Create Perfect Very Quickly
How to get 2-10 Online Training Clients a day from Facebook
How to set up Automated sign ups on your Website.
June 2017
PT Distinction Webinars - Linh Trinh on Filling your Challenges and Flagship Programs
3 Things That Separate Very Successful Online Personal Trainers From the Rest
Import Button Added to Google Sheets Integration
Google Sheets Integration
PT Distinction Webinars - Jon Goodman on All Things Online Personal Training
Webinar Recording - AJ Mihrzad, 5 steps to a Substantial Online Business
12 Steps to Maximise Conversions from Online Challenges
Fundamentals to Online Transformations
May 2017
Running Your Own Facebook Group – The Pros and Cons
100 Percent Online Hybrid Training
Online Personal Training Business in a Box With Sukh Sidhu
3 Posts That Will Turn Viewers Into Clients of Great Trainers
5 Habits to Build a Great Online Training Business
How to use the Messaging Centre to Maximise your Clients Results and Triple Conversions into your Long-term Services.
Monster Upgrade - PT Distinction Messaging Centre
Create Programs with Different Weight and Reps for Each Set of an Exercise
April 2017
Set Up and Automate Your Online Challenges in Minutes
How to Follow up With Past and Potential Online Personal Training Clients to Triple Your Conversions
Positioning Free Trials and Challenges to Make Your Online Training Successful
An Easy Way to Get Online Personal Training Clients While Helping Lots of People
How to Describe Hybrid Training to Your Clients
3 Major Benefits to Clients of Online Coaching
PTD Time Savers - Using a Warm Up For Multiple Workouts
Tracking Your Clients Daily Activity
Create Great Online Personal Training Content in Minutes
How to Get New Online Clients by Taking Screenshots!
Simple Sales Funnels For Online Trainers
How to Put Assessments into Your Clients Apps
March 2017
4 Simple Steps to Coach 100+ Online Clients Without any Staff
Setting up Your Automated Packages to Start on Monday
Keeping Your Browser up to Date For Perfect Software Results
The Value in Writing Your Goals and Having Accountability
How to Get Hybrid and Online Training Clients When You Work in a Gym
Using LinkedIn to Get New Clients Every Month
Creating Custom Forms and Questionaires
Gifts are important, but most trainers suck at giving gifts - By Jon Goodman
February 2017
The Easiest Way to Package Hybrid Model Coaching
What Can Online Personal Trainers Learn From Self Made Billionaires?
Habit Coaching and Tracking on PT Distinction
New Program/ Workout Builder is Live!!!
What Is The Hybrid Training Model?
Creating a Flagship Program on PT Distinction
Pros and Cons of Online Vs Face to Face Pt 2 - Money and Competition
The Pros and Cons of a Successful Online Business Compared to Being a Face to Face Personal Trainer – Part One; Work and Holidays
January 2017
A Look Inside Our New Program Builder
What Happens When Your Client Records Something in Your Personal Training App
4 Ways To Create The Time To Build a Great Online Training Business
Adding Forms and Questionnaires and Getting Them Signed Online
Update: Tweak to Make Your Challenges and Flagship Products Run Super Smooth
Improvement to Program Builder- Exercise Thumbnails
December 2016
Are Realistic Goals Stifling Your Online Business and Causing You Stress?
How to Create Unlimited Content - Big Key to Your Success
Using Your App With Face to Face Training Clients
How To Easily Deliver High End Online Personal Training And Coaching
3 Monthly Habits That Will Help You Grow Your Online Training Business
6 Weekly Habits To Grow A Big Online Training Business
The Only Systems That Will Make You A Successful Online Trainer/ Coach
Why Many Personal Trainers Fail and How to Learn From Their Mistakes
November 2016
Improvements to Custom Exercises
Super Simple Online Personal Training
Facebook Ads Strategy That Gets Online Personal Training Clinets
5 Reasons To Start Sending Newsletters
October 2016
Creating an Online Fitness Challenge That Gets Results
Huge New Feature - The Online Personal Training Success Map
Common Traits of The Most Successful Online Personal Trainers
Upgrade: The Best Scheduling and Alerts System in the Online Training World!
September 2016
What Your Coaching Looks Like For Your Clients
Sneak Peak Inside Our New Calendar And Alerts System
How to Motivate Your Clients When They Aren't With You
How to use LinkedIn like a pro
August 2016
How To Get Your First 1000 Likes on Facebook
If You Sign Up New Clients Over The Phone Do This
Lead Generation Ideas for FitPros
How To Use Facebook Live On Your Desktop
July 2016
Useful Tools For Any Online Personal Trainer
Video: Sign Clients Up Directly From Facebook
Upgrade - Create Sales Funnels and Get Clients In Minutes
Upgrade - Add Names To Group Emails and Autoresponders
How To Get Clients From Facebook Groups
The Basics of Snapchat
June 2016
The Simple Way To Get Your First 5-10 Online Clients Without Spending a $
Upgrade; Schedule Online Coaching Videos, Recipes, Coaching Documents, Forms and Questionaires.
New Upgrade - Add Unlimited Email Subscribers For Free
Email Marketing Guide
How to Get the Best out of Instagram
5 Reasons Forbes.com Suggest All Small Businesses Should Have Their Own App
A Look Inside Your 100% Branded Personal Training Apps
NEW FEATURE - Your Own App in Android and Apple Stores
May 2016
How To Get Online Personal Training Clients Using Free Trials
How to create a massive, enjoyable, sustainable online business that positions you as the expert and makes you happy every day.
Are Facebook Groups Good For Your Online Training Business?
How You Can Use Facebook Live To Attract Online Clients
April 2016
The Simple Method for Writing A Really Effective Sales Page
How to Make Your Client Sorry They Ever Left You!
How To Get More Online Training Clients
March 2016
Recording Habits and Results Next to Goals
Want to See Our Online Personal Training Apps?
Paul Mort on Selling Online Personal Training
Upcoming Interview - Mr Paul Mort
February 2016
Main Dashboard Overview
Improvement - Adding Custom Exercises with Your Custom Results Charting Just Got Easy!
Upgrade: Recording and Charting Assessment Results Just Got A Lot Better!
December 2015
Janak Patel Interview - How You Can Become a Successful Online Personal Trainer and Create The lifestyle You Want
November 2015
Expert Interview Number 2 Is Coming Soon!
Update: New Android App Is Live
Video: Give or Schedule Assessments to Multiple Clients in Seconds
Quick Video: Find Any Exercise or Verities of Exercises Fast
October 2015
Upcoming Improvements to PT Distinction
Downloading your videos from YouTube to Put on PT Distinction
Video: How You Add Tracking and Charting to Your Custom Exercises
September 2015
Meal Plans
Tim Drummond Interview - How You Become a High End Online Personal Trainer
New Look Is Live!
August 2015
Updates to PT Distinction
July 2015
Video: Adding Custom Exercises in Seconds
Helping You To Get More Clients
Video: Creating and Using Templates
Something Free To Impress Your Face to Face Clients With
June 2015
Automated Marketing Method No. 2 - Using Pinterest as a Search Engine
10 Videos That Every Personal Trainer Should Make
May 2015
Video: How I Use The Groups System to Save Time on All of My Coaching Packages
Video - Getting Clients From YouTube + A Massive Opportunity!
Automated Marketing Roadmap
Set and Forget Marketing For Your Fitness Business (proven to work!)
Video Demo; The Most Flexible Results Tracking and Charting System in The World
April 2015
Tracking and Charting System is Up and Live!
Results Tracking With Pretty Graphs
Video: How to Make a High Quality, Fully Automated Online Coaching Product in Under An Hour
Video: How to Set Up Retargeting Adverts and Convert More Website Visitors in to Clients.
Apple App
March 2015
Follow Along Video - How to take direct debit payments online
Save Loads of Time by Using Groups in PT Distinction
Completely Customise PTD - Follow Along Video
Video: Adding Before and After Photos
Follow along video - How to do a complete assessment online
The Most Important Step in Becoming an Online Personal Trainer
How to Make Perfect Programs For Online Personal Training Clients
February 2015
How to Motivate Your Online Personal Training Clients
How to Get Online Clients For Free
Apple App
December 2014
New App!
Updates to Our Online Personal Training Software
5 Steps to Being a Successful Online Trainer
November 2014
The Value of Recipes For Your Clients
How to Make Your Clients Happy to Pay Direct Debits
The Power of Groups
The Future of Fitness
We Had a Few Issues... Sorted Now
October 2014
PT Distinction 2.0 is Live!!
Version 2.0 is Finally Here!!
September 2014
Set Up Direct Debits
August 2014
Let The World See How Good You Are
Upgrade: Integrate PTD in to Your Own Website
Make August Your Best Month Online
July 2014
How to Do a Quality Online Assessment Via Skype
PTD FAQs
Get Clients From (nearly!) All of Your Consultations